Register your fictitious name (DBA) in Florida
We prepare and file your fictitious name registration with Sunbiz so you can operate under the name you chose. $99 total, state fee included.
Florida requires publishing a notice of your fictitious name in a newspaper in the county of your business. You pay the newspaper directly, separately from the price of your request. It typically costs about $30–$60, depending on the newspaper.
What’s included
- Preparation and filing of your fictitious name registration with Sunbiz
- Everything in one price ($99 total)
- Confirmation and your documents sent to your email
Not included: the newspaper notice (paid separately to the newspaper, typically about $30–$60), legal or tax advice, or any guarantee of approval. State fees are set by the state and may change.
What you need to start
- Owner name (or the company that owns it)
- The fictitious name you want
- Business address and county
- A contact email
We ask for everything else step by step in the form.
What the price includes
- Total
- $99
Typical turnaroundApprox. 2–5 business daysNot counting the newspaper notice.
Newspaper notice not included (about $30–$60, paid separately).
What happens next
- You fill in the short steps and review your summary (you can edit before continuing).
- You pay by card, securely through Stripe.
- When you finish you get your TRZ tracking number; with it and your email you see your status on “Track my request”.
- We review your request and register your fictitious name with Sunbiz.
- We email you the confirmation. Approx. 2–5 business days.
- We remind you to publish the notice in a newspaper in your county (paid separately to the newspaper).
Common questions
How much is a fictitious name (DBA) registration?
$99 total. The newspaper notice is not included (see the next question).
Do I have to publish a newspaper notice for a DBA?
Yes. Florida requires publishing a notice in a newspaper in the county of your business. You pay the newspaper directly, separately from our price. It typically costs about $30–$60, depending on the newspaper.
What do I need to register my fictitious name?
The owner’s name (or owning company), the business name you want, and the business address and county.
How long does DBA registration take?
About 2–5 business days, not counting the newspaper notice.
How do I pay?
By card, securely through Stripe. At the end of the form, after you review your summary, you press “Pay by card” and we take you to Stripe’s payment page. Tramiza never sees or stores your card details.
Ready to get started?
Fill out the short online request. It takes a few minutes and you see the price before you pay.
